In the world of wellness and luxury spas, excellence is in the details. Every element of the sensory experience plays a role in crafting a unique and memorable moment, where comfort, meticulous attention to detail, and premium materials blend seamlessly.
With this in mind, we recently interviewed Claire Liebbe, an internationally renowned wellness expert. As a personal development coach, trainer, treatment designer, and consultant for spa openings, she shared how her decades of experience with iconic brands like Dior shaped her holistic approach, enhancing the psycho-emotional dimension of treatments. Her unique professional path, characterised by an innovative approach, inspired our collaboration.
A holistic approach to wellbeing
For more than 20 years, Claire has coordinated the Dior Institute for Parfums Christian Dior, creating innovative treatments and training professionals around the world. This experience has enabled her to develop a clear and distinctive philosophy: the quality of the relationship determines the quality of the treatment.
This is the basis of her method, which transforms each treatment into a personalised ritual in which spontaneity and listening are essential tools.
“I work on this relationship that begins with oneself, through awakening, and then naturally extends to those around us, with authenticity.”
Linen as an integral part of the treatment
Our collaboration was born from a shared vision of the spa as an interconnected ecosystem, where every element contributes to an immersive, personalised journey.
In this context, the search for materials of excellence played a fundamental role, leading her to discover Beltrami fabrics and to translate this inspiration into haute couture wellness products and rituals where linen becomes an integral part of the sensory experience.
“At every stage of the customer care pathway, the linen optimises the experience through the exceptional sensory qualities of the fibres.”
Delicate fibres, such as finely processed cotton and the Autentica Fibra di Legno Beltrami, create a variety of unique sensations:
- Towels, depending on their composition, can provide a refreshing coolness or a comforting warmth, ensuring an immediate sense of relaxation.
- Mittens gently caress the face, enhancing the feeling of purity after each treatment.
- Gloves and slippers protect the extremities and retain heat while a wrap or treatment is being applied to the skin.
- Pareos create a weightless hanging effect.
- Oshibori are infinitely soft and retain heat for a long time.
- Bathrobes and kimonos become enveloping garments, enhancing the moment of treatment and prolonging its benefits.
An experience to live at the Congrès International Esthétique & Spa
A collaboration that takes shape every year at the Congrès International Esthétique & Spa in Paris, where we jointly organise immersive treatment and massage demonstrations that highlight the value of our textile creations.
Among the most sought-after experiences you can find:
- The grounding ritual, in which the client is cradled in our pareos with gentle movements for deep muscular and mental relaxation.
- Side massages, which evoke childhood sensations thanks to the softness of the wraps, pillows and our cosy and soothing sheets.
When designed with the same care as a treatment, the fabric is not just a support: it becomes a means of evoking emotions, awakening the senses and providing true wellbeing.
Our mission is to make linen an essential part of the spa experience, elevating the quality of each treatment.
What about you? How does linen enhance your wellness rituals?
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